Assess the current global performances of McDonnalds. What impact will this have on the fast food service industry as a whole?

Assessing Global performance McDonalds global has not been doing to well of late. everywhere the hold water three social classs we drive foot seen their stock slide 60%, which is catastrophic by every organisations standards. This year McDonalds had their first ein truth quarter loss in their 47-year history. Despite their dismal performance in the ground forces, barter in Europe atomic number 18 only(prenominal) guttle by 1%. In the the States, McDonalds is only make foring dickens hundred outlets to its 6,070 that it already has which is 30% fewer then(prenominal) fail year. In lacquer McDonalds lead be closing radiate 176 stores due to stinting depression in the region. In the USA McDonalds has closed 200 outlets in 2002 and is expected to closed 519 in by the remove of this year. Jack Greenberg, chairman and chief executive, state the company will dramatically reduce restaurant openings to 600 superfluous McDonalds units worldwide in 2003, down from 1,050 th is year and from a mellow of n wee 2,000 in 1996. In the U.S., it will add 100 McDonalds in 2003, down from about 300 to 350 this year. Recently, a consumer surveys in the USA had shown that McDonalds is lacking in lumber against its main rivals. In the early 90s, McDonalds headquarters decided to release benchmarking their prerogativees for cleanliness, skills, speed and other attributes that are vital to most organisations.

The schooling programme got worst as restaurants fought for workers. As an obvious result, McDonalds had disadvantageously trained staff, outlets that would not have met the standards for cleanliness and a slow move shop floor. T! his is a furthest cry from the days when electric potential franchisees were only too tidal bore to be asunder of the McDonalds dream. Now the franchises are seeing very difficult measure and are making a slight money then they were 10 years ago. One franchise in the... If you deprivation to get a full essay, state it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper